01 / Our Origin
It started online.
The seed for FLUR was planted in 2021, when our co-founder Ethan started making coffee content online and helping people brew better coffee at home. Over the next few years, he built a community of over 5 million followers all learning to make coffee shop quality drinks in their own kitchens. One question kept coming up: what glassware should they actually use?
02 / Our Mission
Better glassware for coffee at home.
A year later, in 2022, Ethan and his wife Liz officially launched FLUR with a simple mission: make better glassware for the way people actually drink coffee at home. From day one, they've worked with the same team of glassmakers, who have handblown every glass FLUR has ever made.
03 / The Craft
Handblown, one at a time.
We design every glass in Milwaukee, Wisconsin. Every piece is handblown one at a time from borosilicate glass, the same material used in lab equipment. The double-walled design keeps hot drinks hot, cold drinks cold, and your hands comfortable throughout. Watch how they're made →
04 / Why We Love Coffee at Home
A better cup, every morning.
We believe great glassware is the easiest way to make your morning coffee feel a little more like the one you have when you go out for it. Whether you're pulling a shot of espresso, whisking matcha, or pouring iced coffee over a single big cube, the right glass turns any drink into something you actually want to spend a few minutes with.